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Home » Maryland News: imre adds pharma leaders; MPT announces HBCU week; promotions at Sage Growth Partners; Stoop Storytelling Series podcast to WYPR

Maryland News: imre adds pharma leaders; MPT announces HBCU week; promotions at Sage Growth Partners; Stoop Storytelling Series podcast to WYPR

by | Aug 28, 2022

Baltimore-based imre announced the addition of two senior leaders, Sam Ingram, Senior Vice President of Digital Experience, and Hui Tang as Head of Marketing Analytics.

According to the announcement, Ingram brings valuable client-side perspective to imre’s Digital Experience team as it strives to design individualized and hyper-relevant patient and HCP experiences architected to deliver results. For over 20 years, Sam has focused on solving challenges with digital solutions across industries and brands.

He joins imre from Bristol Myers Squibb where he led Engagement Planning for Worldwide Customer Capabilities and was responsible for the integration of the acquired Celgene lymphoma myeloid hematology portfolio into the BMS digital marketing ecosystem. Additionally, Sam led a cross-functional team of internal & agency resources that managed the ongoing digital strategy for six brands including Sprycel, Reblozyl, and Inrebic. Prior to BMS, Sam led a variety of digital initiatives across Nestle Health Science, Prudential Financial, and Sharp Electronics. Sam will report to Lindsay McGettigan, Executive Vice President of Digital Experience.

Imre also welcomes Hui Tang who joins the agency with 10 years of data engineering and analytics experience, stepping into the role of Head of Marketing Analytics. In this role, Tang aims to integrate measurement solutions more fluidly into client engagements with a focus on interpreting the impact of the total marketing investment. She will also help clients strengthen measurement strategy, appropriate measurement solutions and sufficient data integration to ensure accountability and effectiveness of marketing plans.

Tang joins imre from SOLVE(D) where she served as Vice President of Marketing Science and brings deep understanding across key therapeutic areas including oncology, immunology, women’s health and neurology, among others. Hui will report to Matthew Zogby, Chief Data Officer.

“Our clients are demanding we play a wider remit across their business, expanding from our equities as a Digital AOR into DTC and HCP AOR. Both Sam and Hui bring tremendous experience to strengthen and differentiate that way our client campaigns come to life, and we’re excited by the possibilities their expertise will offer,” said Mark Eber, President and Owner of imre. “We’re fortunate to have them join our team, and we welcome them.”

Maryland Public Television (MPT) will again celebrate historically Black colleges and universities (HBCUs) in September during its third annual HBCU Week, a slate of programs sharing informative and inspirational stories about HBCUs and the people who attend, graduate, administrate, and advocate for these important institutions of higher learning.

During the week of September 5-11, MPT will deliver more than 22 hours of content exploring the past, present, and future of HBCUs in the statewide public TV network’s viewing area and throughout the United States.

Sage Growth Partners (SGP), a Baltimore-based healthcare research, strategy, and marketing firm, has announced two key staff promotions designed to provide expanded strategic support for ongoing national growth and recent client acquisition.

Aubrey Westgate has been named vice president of account services. In this role, she will have direct oversight of the firm’s client account team and writing staff. Previously, she was serving as the firm’s managing account director, B2B sector. Prior to that, Aubrey was a senior account group director and a director of strategic accounts at the firm. Before joining SGP in 2018, Aubrey held editorial leadership roles with several national healthcare publications including, Physicians Practice Journal, Managed Healthcare Executive and Drug Topics.

Clara McLouth has been named senior director, creative services. Being promoted from her previous role as director of strategic accounts, Clara provides clients with a wealth of planning and website project management experience. Prior to joining SGP in 2021, she served in strategic account roles with Newhall Klein and Campbell Ewald.

“These promotions reflect our continued success and further provide us with an ability to ensure the highest level of day-to-day interaction and support for our clients across the country,” said Boh Hatter, chief marketing officer and general manager of SGP’s marketing practice. “Both Aubrey and Clara have been tremendous assets to our agency and their new roles will allow them to share their marketing talents and leadership abilities on an even greater level.”

WYPR’s podcasting platform, Your Public Studios, has added The Stoop Storytelling Series podcast to its roster. The Stoop Storytelling Series is a Baltimore-based live show and podcast that features “ordinary” people sharing the extraordinary, true tales of their lives. Since its founding in 2006, The Stoop has showcased the tales of more than 2,500 people onstage — including notable citizens such as Congressman Elijah Cummings, The Wire creator David Simon, activist DeRay Mckesson, and Senator Barbara Mikulski. Hosts Jessica Henkin and Laura Wexler added a podcast in April 2016, capturing the spirit of the live shows through weekly episodes featuring stories and narration.

“The Stoop Storytelling Series podcast has a long track record and loyal listenership, and we are excited to welcome Jessica and Laura and all their fans into the Your Public Radio family,” said Your Public Radio President and CEO LaFontaine E. Oliver. “We at WYPR work each day to share the stories of our local Baltimore community with our listeners. In bringing The Stoop in-house to Your Public Studios, we will be able to tell even more of those first-person accounts.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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