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Home » Maryland News: Promotions at idfive; Havas Helia Hires Three; An Investment for CadmiumCD

Maryland News: Promotions at idfive; Havas Helia Hires Three; An Investment for CadmiumCD

by | Feb 17, 2020

Baltimore-based integrated marketing and social design agency idfive announces that four of its team members are promoted to Associate Director roles.

Those promoted include Jodi Hey, associate director of client services, Erinn Hesse, associate director of client services, Robbie Callen, associate director of development, and Andrew White, associate director of user experience and information design.

Hey and Hesse will share account responsibilities for idfive clients in higher education, non-profit, and healthcare. Callen will lead front-end development for idfive. And White will direct all user-centric research and idfive’s website architecture practice.

“Promoting these four to associate directors was a no-brainer—they worked hard for years to reach these heights. And they are talented, highly motivated, and caring people,” said idfive’s co-founder, Andres Zapata. The agency was founded in 2005 and now employs almost 50.

The Inner Harbor office of Havas Helia North America adds Dov Hoffman as account director, previously with Right Source Marketing; Ben Gajus, copywriter, previously freelance and BFG Communications; and Callan Silver, designer, previously freelance graphic designer.

Palo Alto based private equity firm Symphony Technology Group has made a majority investment in CadmiumCD, a provider of event technology software based in Harford County. The partnership includes a significant investment to strengthen CadmiumCD’s position in event software, and to develop its capabilities further to solve the pressing needs of association and corporate clients.

Co-founded in 2000 by Michelle Wyatt and Peter Wyatt, CadmiumCD has worked to simplify content management for annual meetings, trade shows, and city-wide conferences. The company’s award-winning software brands have helped redefine how the industry collects, manages, and shares content and data through the entire event planning lifecycle. The company employs 70.

Wyatt says the investment from STG will help CadmiumCD stay competitive in a rapidly growing market, and act on opportunities that exist within the association and corporate spaces. Michelle Wyatt and Peter Wyatt will remain in their current positions as CEO and CTO, respectively.

Photo: idfive

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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