The Kelly Schulz for Governor campaign in Maryland announced the launch of a high six-figure media buy in the Baltimore and Washington, D.C., markets. The buy consists of spending on broadcast, cable, radio, and digital platforms. A variety of ads touting Schulz’s background and policies as well as those holding others accountable for their actions will be featured in the coming weeks and months, as the campaign will remain on the airwaves until the primary election in July. According to the campaign, the length of the media buy is demonstrative of the enthusiasm the Schulz campaign is receiving, highlighted by historic fundraising numbers.
The first ad which will be a part of the media buy is the previously released “Parental Rights.” This ad highlights Kelly Schulz’s Parental Bill of Rights, her commitment to ensuring that Maryland parents are empowered and that all children have the opportunity to receive a world-class education.
“Our campaign is excited to make this significant investment which will continue to introduce Kelly Schulz and her plans for Maryland to voters across the state,” said campaign manager Hunter Mullins. “By the time we enter the general election, Marylanders will be fully aware of her vision for a safe, steady, and prosperous future for all Marylanders.”
Lindsay Hughes has joined Ruder Finn as executive VP of its New York healthcare practice, according to a report in O’Dwyer’s. She spent 17 years at imre, exiting in March as executive VP-client experience. Hughes has done brand reputation management, marketing and executive communications work for companies such as Johnson & Johnson, GlaxoSmithKline, AstraZeneca and Bristol Myers Squibb. She will report to Christie Anbar, managing director of RF’s healthcare practice.
MGH, a full-service marketing and communications agency that has called Owings Mills home for more than two decades, announced that it has opened its new office in Hunt Valley. Located in the heart of Hunt Valley Towne Center, the 20,000 square-foot fully renovated and redesigned office space, previously occupied by Greetings & Readings, leaves room for further team expansion as the agency’s client roster continues to grow on a national and international level.
The new modern and industrial-style office space – designed by NFD Interior Design in partnership with MGH Chief Creative Officer Dave Wassell – promotes a balance of openness and privacy, with both individual workspaces and gathering spaces for employees to collaborate. Three state-of-the-art conference rooms feature top-of-the-line technology to produce the highest quality video conferencing meetings with clients and team members across the country. Each meeting or collaboration space is named after a famous author as a nod to the previous occupant, including Ernest Hemingway and Maya Angelou.
The new office also has a focus on family and includes a wellness room in support of working new mothers, as well as a kids only space for children of employees for when parents may bring their children into work. Located next to a Light Rail stop and in the center of retail stores, a Wegman’s grocery store, restaurants and more.
Devaney & Associates, a full-service advertising, marketing, and public relations agency, won three trophies at the 39th Annual Healthcare Advertising Awards, a national competition recognizing excellence in the field of healthcare marketing and advertising. Judges evaluated over 4,400 entries in the nation’s largest healthcare advertising awards competition and one of the ten largest of all advertising awards programs.
The agency won a Gold award in the Total Fund Raising/Development Campaign category for the LifeBridge Health “Born Ready” campaign, which was launched to generate donor support for the Newborn Care Center, an expansion of the Jennifer Gandel Kachura Neonatal Intensive Care Unit (NICU) at Sinai Hospital. The campaign centered around the idea that babies born at Sinai Hospital are “Born Ready” to take on the world. Superhero-clad campaign materials represented the endless potential given to newborn babies who benefit from Sinai Hospital’s high-quality delivery and care services.