Matt White, president and CEO of WHITE64, an agency based in Tysons, VA, announced on social media that it’s “hard to believe that I am coming to the end of a fantastic run with WHITE64.”
In 2018, PenFed Credit Union acquired the agency, which had served as PenFed’s marketing and advertising agency since 2014. As part of the acquisition, White agreed to stay with the agency for five years. According to MediaPost, following the acquisition, the agency operated as an autonomous unit rather than an in-house agency while remaining PenFed’s agency of record.
Other WHITE64 clients at the time included the Bio Industries, CFP Board, Bozzuto, Hilton, Peraton, Sunrise Senior Living, United Federal Credit Union, Visit Fairfax, and Washington Metropolitan Area Transit Authority. In 2019, the agency opened a 7,000 square-foot content production studio. In 2022, the agency acquired the Jake Group, a 20-year-old, independent branding and digital studio.
WHITE64 was founded in 1964 as Nolan Duffy and White by E. James White, Matt White’s father.
In addition to his time at the agency, Matt White taught New Media Law and Regulation for the Spring Semester of 2019 at Loyola University’s Graduate School of Emerging Media. The course focused on five topical areas; Government Regulation of Media, Copyright, Privacy, Freedom of Speech and Regulation of International Speech. Topics included net neutrality, ownership of content, the roll of new media in election interference, privacy/surveillance/censorship, Russia, China and the Arab Spring.