MDB Communications announced the promotion of Gretchen Carswell to Creative Director. Her promotion follows MDB’s continued year-over-year growth since 2015. Carswell has played an integral role in contributing innovative creative executions for several key MDB accounts including Destination DC, the Newseum and the DC Lottery. Her duties include leading creative efforts on a number of television campaigns, radio, brand identity, online programs, out-of-home and social media initiatives.
According to Chief Creative Officer Richard Coad, “Gretchen has the creative sensibilities and leadership skills necessary for the quality of work we are trying to do.”
Prior to joining D.C.-based MDB Communications, Carswell was an Art Director at Goldberg Marchesano Partners working on National Geographic, Iceland Air, ConEd and Catholic Charities; and at Rainmaker Creative Thinking during the dot com boom. In addition, Carswell spent time at ENC Strategy servicing government contracts for clients such as Department of Defense, Department of Energy and the SBA.
She is a graduate of the VCU AdCenter (now Brandcenter). She’s earned recognition from The One Show, Richmond Show and the American Advertising Federation. Her work has been published in The One Book, Communications Arts and CMYK magazines and exhibited at The One Club in New York as part of a spotlight on young creatives. She was an adjunct professor at VCU teaching design, illustration and advertising. She also helps lead creative thinking workshops for agencies, business leaders and students.
MDB Communications is a Capitol Communicator sponsor.