Attention holiday shoppers: The closest parking spot isn’t necessarily the best, and Owings Mills-based Medifast, working with Hampden’s Abel Communications, has launched its #BestSpot in the Lot fitness campaign to inspire people to walk a few more steps to stores. As a part of the campaign, Medifast has redesigned parking spaces farthest away from storefronts at local shopping centers throughout Maryland. The campaign, which runs through February, spans across Maryland shopping centers with designated #BestSpots at Westview Promenade, Hunt Valley Towne Centre, Waugh Chapel Towne Centre, Annapolis Towne Centre, Turf Valley Towne Square and Towne Centre at Laurel. To extend the promotion via social media, customers and store employees are encouraged to share photos of themselves parked in the new spots with the hashtag #BestSpot.
Medifast Kicks Off #BestSpot in the Lot
About the Author
Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.