Megan Magnatta named WaPo’s Head of Brand Strategy
Megan Magnatta has been named Head of Brand Strategy for The Washington Post. In this role, she will lead a team dedicated to creating marketing campaigns for The Post’s advertising partners.
“We pride ourselves on building deep, lasting partnerships with our brand clients that not only deliver on their goals but support their business in a holistic way,” said Shauna Little, vice president of marketing for client solutions at The Washington Post. “Megan will play a key role in this approach as our ‘storyteller in chief,’ tapping into her incredible depth of experience working across a wide range of media and Fortune 100 companies building strategies that are not only innovative, but delightfully creative and performative.”
“The Washington Post is one of the most trusted, influential and innovative media brands in the world. I’ve always been drawn to organizations with a mission that matters and that have such a far-reaching global impact,” said Magnatta. “I’m thrilled to be sharing the stories of The Post’s powerful journalism and the value it provides for our brand partners.”
Magnatta most recently served as senior director of digital integrated marketing at Paramount Global, where she was responsible for managing and mentoring a team to create best-in-class ideas and thought leadership requests from CBS Sports to Comedy Central and Nickelodeon to the CBS News Streaming Network.
More here.
