Meta expected to earn $240 billion from ads this year, and spend up to $600 billion on AI development through 2028
Meta is expected to earn $240 billion from advertising this year, growing over 22.3% year-over-year and outpacing global social-media ad growth, according to a new forecasting report from WARC Media, reports MediaPost.
In 2025, states MediaPost, “Meta’s ad business grew 22%, reaching $196 billion in revenue. For 2026, WARC forecasts a slightly higher growth rate, which the media company anticipates will dip down to 12% in 2027.
“As Meta showed in its most recent quarterly earnings report, the tech giant has used its massive investment in artificial intelligence (AI) to build out its advertising business, offering ad partners a range of AI-powered tools that helped boost ad impressions by 19% year-over-year in Q1, with average ad prices increasing 12%.”
In addition, continues MediaPost: “By planning to spend up to $600 billion on AI development through 2028, Meta is primarily focused on optimizing monetization efficiency rather than increasing overall ad load, WARC notes.” (Most of the money Meta is planning to spend will go into the creation and operation of U.S. data centers, states another post on MediaPost.)
