fbpx

Home » TikTok has hold on teens, the demographic driving social media ad spend

Meta has good reason to fear TikTok’s hold on teens, the demographic that drives the bulk of social media advertising spend

TikTok has hold on teens, the demographic driving social media ad spend

by | Apr 8, 2022

A new survey provides more evidence that Meta has good reason to fear TikTok’s hold on teens, the demographic that drives the bulk of social media advertising spend, reports Digital News Daily.

The DND report adds that “TikTok is now teens’ favorite social media platform — surpassing Snapchat for the first time — while Meta’s Facebook (along with Twitter) barely register within that age group, according to the latest Piper Sandler Taking Stock With Teens survey.

“The poll, conducted among 7,100 U.S. teens from Feb. 16 to March 22, found 33% favoring TikTok — up from 29% in Fall 2020, when the last semi-annual teen survey was conducted.

“Snapchat was favored by 31% — flat with last spring’s survey, but down from 35% last fall.

“Meta’s Instagram again came in third, at 22%, down a bit from the last survey.

“Meanwhile, just 3% said they prefer Facebook, and just 2% favor Twitter.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM