MGH Adds Golden Krust Caribbean Franchise; News from ADG

MGH in Owings Mills will provide a wide range of marketing services for Golden Krust, the largest franchisor of authentic Caribbean cuisine with 125 fast-casual restaurants in North America. The agency will handle all creative, strategic planning and advertising strategy, which will include digital, social and traditional advertising. Additionally, MGH will handle social content creation, public relations and influencer outreach, as well as develop and implement a hyperlocal marketing strategy to support franchisees.

“As an agency with vast restaurant and franchisee marketing experience, we are thrilled to add Golden Krust to our growing restaurant roster,” commented MGH CEO Andy Malis. “We’re excited to work with Golden Krust to help grow the authentic brand and increase awareness of its Caribbean fast-casual restaurants in key markets through a strategic creative and advertising approach that we hope will appeal to consumers and franchisees alike.”

MGH’s current restaurant client base includes Round Table Pizza, Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery, Pretzelmaker, and Mason’s Famous Lobster Rolls.

Columbia-based ADG has rebranded the agency’s identity to emphasize its creative accomplishments, celebrate the people who do the work, and better reflect its future goals. Following an acquisition and leadership change, ADG’s new identity reinforces the agency’s focused disciplines of brand strategy, graphic design, web + digital, video, and content.

“ADG has consistently produced impactful work for our clients, regardless of the complexity of the project or the obstacles presented, and that is directly attributable to the talent within this agency,” said Evan Davis, ADG’s President. “I challenged the team to devise a brand and identity that champions our people and the work they produce in an authentic way and I’m thrilled with the outcome.”

Photo: ADG