This year’s Mid-Atlantic MarCom Summit, in association with ADWKDC, has become the largest gathering of the PR, marketing and advertising communities on the east coast, is expected to draw more than 500 people to experience 25+ sessions and hear from more than 50 speakers on current industry topics and trends.
It will be held on Thursday, November 2, at the Capital One Hall in Tysons. The day-long conference includes opportunities for networking and learning from experts from agencies, client-side, and many associations and government agencies in the D.C.-region.
Traditionally, the program kicks-off with a roundtable of CCO and CMOs, discussing their outlooks for 2024. This year it will include leaders from The Washington Post, AARP, NPR and the American Red Cross. The roundtable will roll into another keynote featuring Artificial Intelligence leaders from the region talking about the power and possibilities of AI for creative development.
Areas covered will include:
- AI powered creativity
- Social media outlook
- Health care communications
- Micro influencers
- SEO techniques
- B2B marketing
- Digital out of Home Advertising
- Social listening
- Email marketing
- Media relations
- Meet the media (w some of the newest players)
- Crisis (w/ the Washington Commanders)
- Event planning
- Legal and intellectual property issues surrounding AI
- Reputational management
- Pew Research on the Digital Landscape
- Journey Mapping
- Opportunities w local TV