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Home » Millennials Subscribing to Legacy News Publications “in Record Numbers”, Reports Politico

Capitol Communicator has a report that the top news publications continue to command strong circulation numbers but almost all have seen circulation declines during the past year.

Millennials Subscribing to Legacy News Publications “in Record Numbers”, Reports Politico

by | Oct 23, 2017

Millennials are subscribing to legacy news publications in record numbers—and at a growth rate, data suggests, far outpacing any other age group, reports Politico, which added that since November’s election, “the New Yorker, for instance, has seen its number of new millennial subscribers more than double from over the same period a year earlier. According to the magazine’s figures, it has 106 percent more new subscribers in the 18-34 age range and 129 percent more from 25-34.

“The Atlantic has a similar story: since the election, its number of new subscribers aged 18-24 jumped 130 percent for print and digital subscriptions combined over the same period a year earlier, while 18-44 went up 70 percent.

“Newspapers like The Washington Post and The New York Times typically do not share specific subscriber data, but according to a Post spokesperson, its subscriber growth rate is highest among millennials. A New York Times representative relayed that the paper was “seeing similar trends” in subscriptions and pointed to public data on digital traffic that showed its online reach among millennials to be up 9 percent from the same period a year ago.

“Even The Wall Street Journal—not a paper usually known for being left around dorm rooms—said that it has doubled its student subscribers in the last year. And a spokesperson for the famously staid Economist reported, “We are seeing that the 18-24 and 25-34 age groups have been key drivers of new subscriptions.””

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Capitol Communicator

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