Mindgrub and iconic mid-Atlantic brand Royal Farms have launched Royal Farms’ new mobile application for iOS and Android. The new app will serve Royal Farms customers throughout Delaware, Maryland, Pennsylvania, New Jersey and Virginia who shop at any of their 200+ stores.

According to the announcement, the application’s features are deeply rooted in thorough customer research and “technological ingenuity.” The free app includes tracking rewards points towards free items, accessing personalized promotional offers, and geo-locating Royal Farms locations based on customer preferences (gas, electric, or diesel fuel options, 24-hour stores, car washes, and more).

Royal Farms will continue to add features in the coming months to give customers a superior in-store experience.

“Serving as a strategic partner for one of our region’s most recognizable brands has given us the opportunity to create an application that will undoubtedly become a part of customers’ everyday lives,” said Mindgrub Vice President Vincent Sharps. “The Royal Farms team had a strong vision for their mobile presence, which called for cutting-edge technology and design to bring it to fruition. We couldn’t be more excited for current and future Royal Farms fans to give the new experience a try.”

“Our commitment to constant improvement and customer centricity has been part of our company mission since its inception, and our new mobile application absolutely reflects that level of dedication,” said Scott Smith, Royal Farms Director of Information Technology.

“The new geolocation services, rewards program features, and mobile payment options make it easier than ever to be a Royal Farms customer for life,” added Shelby Kemp, Royal Farms Project Manager.

Royal Farms President and CEO John Kemp remarked, “The release of the new Royal Farms mobile application is the first phase of a larger project to help our customers shop Royal Farms in a faster and easier manner.”

The updated application is now available in the Apple App Store and the Google Play Store. Customers who download the new app will receive a free coffee on January 1st.

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