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Home » Mindgrub handing out ice cream for 20th; Vitamin scores a big ROI; new MPT college funding program and imre announces more promotions

Mindgrub handing out ice cream for 20th; Vitamin scores a big ROI; new MPT college funding program and imre announces more promotions

by | Sep 25, 2022

Baltimore’s Vitamin reports that a campaign for commercial and general contracting firm High Mark Construction generated a nearly 900% return on ad spend in four months, where every ad dollar spent has seen an average return of $9.80 in new business. This followed the May 2022 launch of a new brand and website.

“I was confident that we would have a solid investment return, but these results are extraordinary,” HMC Owner Mike Kimball said in a release. “Since we began working with Vitamin, we have seen steady growth and this latest program has really shifted things into a higher gear. The Vitamin team brings a comprehensive understanding of the digital ad environment and the best ways to ensure High Mark Construction is seen by the consumers we’re after.”

Baltimore-based technology innovation agency Mindgrub Technologies is kicking off celebrations of their 20th year in business by partnering with a local ice cream truck, Quinn’s Ice. Mindgrub and Quinn’s will drive around Baltimore, handing out free ice cream to clients and partners in honor of “20 Years of Innovation.” This milestone follows recent news of their 10th consecutive year on the Inc. 5000, a list of the nation’s fastest-growing private companies.

Maryland Public Television (MPT) continues its tradition of providing viewers valuable insights into successfully navigating the college selection and financial aid process with Ways to Pay for College, a live, one-hour special airing Thursday, September 29 at 7 p.m. on MPT. The program will also stream live and remain available to view on-demand on MPT’s YouTube channel, Facebook page, and online video player; the program’s webpage (mpt.org/college); and the PBS Video App.

Ways to Pay for College originates this year from the campus of McDaniel College in Westminster. The program will feature a mix of live, on-campus interviews hosted by Kerry Cavanaugh and recorded segments hosted by Emmy® Award-winning Mario Armstrong guiding viewers through the twists and turns of finding money for college.

Imre celebrates the accomplishments of its exceptional client experience team with the elevation of two CX practice leads. Sarah Dembert was promoted to Executive Vice President and Emily Giegerich, promoted to Senior Vice President, as the agency continues to redefine and build out what client experience looks like at imre.

Since joining imre Health in 2011, Dembert has grown from Account Executive to Executive Vice President by leading and driving innovation among the agency’s most groundbreaking patient and HCP marketing programs. Dembert’s work across Oncology, Respiratory, Immunology, Diabetes, Cardiovascular and multiple Rare Diseases account for many firsts for the agency, brands and industry.

Giegerich has a passion for improving the patient experience and boasts more than ten years of experience in healthcare across patient advocacy and pharmaceutical marketing. As the Senior Vice President now overseeing Client Experience across several global pharmaceutical brands, Giegerich is taking more ownership and responsibility for nurturing the talent of our next-level leaders.

“Sarah and Emily are two shining examples of leaders within our organization who are naturally strategic, compassionate and results-driven team builders handling challenges with ease,” said Anna Kotis, President of imre Health. “These two are also the catalysts behind so many of our imre firsts and new business successes. We’re so proud of and in awe of their accomplishments and can’t wait to see how they continue to push client experience at imre and the overall health practice forward.”

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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