Mishka Pitter-Armand joins NPR as CMO

NPR named Mishka Pitter-Armand its Chief Marketing Officer. According to an NPR release, she will play “a key role in efforts to strengthen NPR’s programming portfolio and increase sustainable revenue from diversified sources.”

“Mishka’s experience aligning product and purpose is the right fit for NPR at this important moment,” said NPR CEO and President Katherine Maher. “She brings deep expertise in understanding and engaging broad audiences and a track record of driving growth at mission driven organizations. Her familiarity with federated structures, such as Girl Scouts of the USA, and track record of creating opportunities with new experiences and offerings, will serve both NPR and the entire public radio system.”

As CMO, states NPR, “Pitter-Armand will focus on insights, acquisition, and performance marketing, working with NPR’s editorial and product teams to grow NPR’s audiences across all platforms. She will also work closely with National Public Media to strengthen NPR’s position as a preferred brand for underwriting partners, and with NPR’s development team to deepen the organization’s relationship with donors.

“Pitter-Armand started her career in the for-profit sector before moving to marketing leadership roles with data-driven, mission-led organizations, including recent roles as the Chief Advancement Officer for Crisis Text Line, where she led all marketing, fundraising, corporate partnerships, and communications functions, and before that as the Vice President of Brand and Product Marketing for the Girl Scouts of the USA, where her work was recognized with a 2019 Shorty Award and a Webby Honor. She previously held senior marketing roles at PepsiCo and JDRF (now Breakthrough T1D), where she took a multi-disciplinary approach to brand building and led highly successful community engagement campaigns. She is the Nominations & Governance Chair of the Harvard Business School’s Women’s Student Association Alumnae Advisory Board.”