The Washington Football Team has appointed Will Misselbrook as the organization’s first-ever Chief Creative and Digital Officer, reporting directly to team President Jason Wright. As part of Washington’s executive leadership team, Misselbrook will oversee the organization’s storytelling and brand marketing strategies while also developing content to drive even greater value for fans and team sponsors.
“Will is an exceptional leader who can seamlessly blend fan-centric content with relevant and resonate brand integrations,” said Wright. “Considerable work has been done to improve our fan’s experience online and to expand our partnership offerings. Will’s role will be pivotal throughout our brand transformation as he brings unrivaled creative marketing experience on behalf of iconic brands and a track record of using original storytelling to engage digital communities.”
According to a release from the team, “Will’s hiring continues the Washington Football Team’s evolution as a franchise of the future and further builds upon the strong leadership team assembled over the last year in Washington. Will’s title is the first of its kind within an NFL front office as no team currently has a C-suite member dedicated to digital or creative disciplines. He will lead an innovative new function focused on creative storytelling, digital sales, and content monetization within the award-winning Washington Football Team digital team. Continuously acknowledged for the quality and volume produced, the Washington Football Team social media group was recognized as the fan pick for Social Team of the Year by the NFL on FOX at the end of the 2020 season.”
Before joining the Washington Football Team, Misselbrook was the Global Head of Creative for custom content, creative marketing, and original programming across all platforms and consumer touchpoints for The Trust, Wall Street Journal, Barron’s Group, and Dow Jones Media Group.