Monumental Sports & Entertainment appointed MP & Silva, a sports rights agency, as their exclusive worldwide marketing rights agent to secure sponsorship, naming rights and commercial development. This partnership, said a release, will include a wide variety of analytics support and content development from Scout Sports and Entertainment, a division of Horizon Media, and Bungalow Horizon, a content JV with Horizon Media, and will take Monumental Sports & Entertainment’s footprint well beyond D.C. and the U.S.
“We view Monumental Sports & Entertainment not only as an organization that owns a top-ranked arena and Washington, D.C.-based teams in the NHL, the NBA and the WNBA but also one that aspires to expand its brands globally, said Jim Van Stone, MSE’s president of business operations and chief commercial officer. “Washington is a vastly diverse global seat of government, culture and business. By expanding our reach we can expose the amazing opportunities here to a global marketplace while helping bring brands and other business opportunities to one of the most diverse and vibrant cities in the world.”
The partnership makes MP & Silva the main commercial partner of Monumental Sports & Entertainment, which owns and operates the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA) and Verizon Center. MP & Silva will be commercializing the naming rights of Verizon Center, also the home of the Georgetown Hoyas men’s basketball team of the BIG EAST Conference and a top 20 globally rated venue according to Billboard and Venues Today. Scout will provide MSE and MP & Silva with a wide array of global business analytics to further support and define MSE’s opportunities in the global marketplace. Bungalow Horizon will develop a wide array of content opportunities to support the initiative.