More agencies and brands are releasing campaigns and endeavors to elevate women as Women’s History Month (WHM) wraps up, reports MediaPost’s Agency Daily.
This year, continues the post, worldwide agency UM is introducing the “female-focused “Uniquely Me” campaign to focus on the singular experiences women bring to the table (and they were) encouraged to share their stories with the prompt: “I am a(n) _____ & I am a Woman,” with highlighted stories featured via social media, as well as with video clips.
“Over the past year, UM’s Diversity, Equity & Belonging (DEB) Council has been celebrating history and heritage months by running a “Uniquely Me” campaign, which highlights people from the UM community sharing quotes, images and stories they feel represent their culture, heritage and identity. Here is a link.
“The UM community also created a U-Mpowerment playlist on Spotify, featuring music submitted by women employees.
“Collectively, these WHM activations are more important than ever since they give us a “chance to learn more about the people we interact with daily and connect to on a more human level, which hats been paramount throughout our year of working from home,” says Kristen McCarty, manager, portfolio management, UM Next.”
The post states that the top three items the next generation of women do not want to worry about are: sexual harassment (54%), equal pay (51%), and violence (37%).