More than 300 Baltimore advertisers, marketers and creatives gathered in wonder on March 5 to celebrate the 46th Annual American Advertising Awards Show (the ADDYs), presented by the American Advertising Federation of Baltimore (AAFB). The event was held at Port Discovery Children’s Museum.

The year’s event, which was produced by Novak Birch with the theme “Wonderland,” served as a kickoff of the AAFB’s 100th anniversary celebration. Eighteen gold ADDYs and 32 silver ADDYs were awarded to top agencies, production houses and in-house marketing teams in the Baltimore region. Two student ADDYs, a gold and a silver, were also awarded.

Top honors included:

Best in Show presented to Bully Entertainment for Deloitte Digital – Virtual Factory integrated campaign

Special Judges award for interactive design and art direction presented to idfive for the Smithsonian Institute 2019 Annual report

“Our industry is a wonderland of sorts and we are here to celebrate our creativity, curiosity and love of the unexpected. We’re a community that, as Lewis Carroll said, isn’t afraid to believe as many as six impossible things before breakfast,’’ said Jeremy Martin, the awards show chair and a creative director at Novak Birch, the marketing and events company that produced the show.

“The event is also the perfect springboard for our 100th anniversary,” AAFB president Matt McDermott added. ”It invites us to reflect on how our industry has transformed over the last seven generations, bringing equal parts order and chaos to advertising.”

In addition to awarding 52 ADDYs, “Wonderland” attendees were invited to tumble down the rabbit hole and experience Alice’s adventure with a four-story slide, flamingo croquet, tea party settings, “drink me” potions and “eat me” cakes for dessert.

A complete list of all winners is below.

Sponsors for this year’s awards show included Novak Birch, Hulu, Rock Shore, Towson University, MNI Targeted Media, Enradius, Cerebral Lounge and Acer Exhibits.

At the ceremony, the AAFB announced the recipients of its prestigious individual achievement awards:

Katherine Mahool Fowke Iconoclast Award presented to Kathy Harvey, founder and president of Harvey Agency

Lifetime Achievement Award presented to Roger Gray, chairman and CEO of GKV

Patricia Martin Crystal Prism Award presented to Jeremy Martin, creative director at Novak Birch

Silver Medal presented to Betsy Clark, vice president at  Media Works

The American Advertising Awards competition is the industry’s largest and most representative competition — attracting more than 40,000 entries every year in local competitions. Gold winners at the local level move on to the regional competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the district level earns a spot in the National American Advertising Awards Competition. National winners will be announced at the AAF’s national conference, Admerica, taking place June 6-9, 2020 in Palm Springs.

Complete list of winners (Agency/Client/Campaign):

Gold

  • Bully Entertainment – Deloitte Digital – Virtual Factory
  • Early Light Media  – Under Armour – Seconds Matter
  • Eddie’s of Roland Park – Eddie’s 75th Anniversary Holiday Campaign
  • GKV  – OLD BAY – Resolution
  • idfive  – 2019 Annual Report for Smithsonian Institute
  • Mammoth Creative Studio 2019 ADDY Awards – “The Freakin ADDYs”
  • Marriner Marketing Communications – Maryland Tourism – “Open for It”
  • Marriner Marketing Communications – Atlas Metal
  • MGH – Round Table Pizza -“Get Legendary”
  • Mission – Fordham & Dominion
  • Mission –  STX: Axxis
  • Mission –  STX: Axxis
  • Planit  –  Terraview Drones Website
  • Rock Shore  – McCormick Food Art
  • Stanley Black and Decker –  DEWALT – Atomic Influencer Box
  • Three Seas Inc. ADDY Video for the AAFB
  • Unconquered –  Gripboost “How Fast Am I?”
  • Weber Shandwick  – BWI Airport: “We’ll Take You There”

Silver

  • ADG Creative –  CBD S&T Conference, DTRA Keynote
  • ADG Creative –  ADG Creative Brand Campaign
  • Celebree School –  Brand Messaging/Positioning
  • Early Light Media – PayActiv “It’s About Time”
  • Fifteen4  – Hilton Luxury Sizzle Video
  • GKV  –   Frank’s Red Hot “Frank’s Lunch”
  • idfive –  State University of NY – Potsdam – Website
  • idfive –  Baltimore Police Department “Recruiting A Force For Good”
  • Kapowza – Ulman Foundation “Cancer Stories”
  • Kapowza – Home Land Environmental Real  – Producers Ads
  • Kapowza – Figure – Tree House
  • Kapowza  – Home Land Environmental “What’s Your Home Hiding?” spots
  • Kapowza  – Have Mercy “Dressed Down”
  • Kapowza  – Home Land Environmental “What’s Your Home Hiding?” Campaign
  • Marriner Marketing Communications – Plastics Industry Association “This is Plastics” Website
  • MGH  –  Round Table Pizza “Blind Date”
  • Mission – STX: Play Huge 2019
  • Mission – STX: Omega
  • Planit  – Brown Advisory: This Time Tomorrow
  • Planit  – Kiddie Academy Website
  • Planit  – Terraview Drones Website
  • Planit –  Terraview Drones Website
  • Producers – Neighborhoods Orioles
  • Producers – Compositing Reel
  • Producers –  MASN – Neighborhoods Orioles
  • Shine Creative Racktop Systems “It’s Your Data”
  • Stanley Black and Decker DEWALT – Flags of Valor
  • Stanley Black and Decker STANLEY – Measure of a Pro
  • Storyfarm – Baltimore Child Abuse Center “Stop Sexting”
  • Storyfarm – Youngstown Glove Co. Brand Anthem”
  • Three Seas Inc – SAMHSA “Meth Match”
  • Unconquered –  Gripboost “How Fast Am I?”
  • Shannon Willing, Towson University Clothing Swap Poster – Student Gold
  • Sora Pac, Maryland Institute College of Art 2019 Seoul Hanok Exposition – Student Silver

Photo credit: Jonathan Mount

Leave a Reply

Your email address will not be published.