Most major news websites had year-on-year traffic drop in May
Only 15 out of the top-50 news websites in the US grew traffic year-on-year in May, according to the latest data from Similarweb.
According to the Press Gazette, most of the top-ten sites “saw steep year-on-year drops with CNN down 27.9% year on year to 311.7 million visits, Fox News down 23.9% year-on-year and the New York Post down 27%.
“Celebrity news website People and the BBC were the only sites in the USA top ten to post year-on-year traffic growth.
“Publishers have complained in recent years about falling referral traffic from Google and Facebook. While some say Facebook referral traffic has returned this year, others complain that the addition of AI-written summaries to Google search results has deeply impacted click-through rates to articles.
More here.
