MSNBC seeks staff and space before separating from NBC News
MSNBC’s final separation from the NBCUniversal News Group is fast approaching, reports Adweek.
According to Adweek, as part of the temporarily titled SpinCo entity, “both networks are rebuilding their staffs and newsgathering infrastructure. MSNBC alone is in the process of hiring more than 100 journalists, and is also on the hunt for new office and studio space.
“The move away from NBC News’ home at 30 Rock also means that on-air talent that appeared on both networks have had to decide whether they’ll remain with MSNBC or join NBC News.”
Rachel Maddow, in photo, will stay with MSNBC. According to Adweek, she signed a deal to remain with MSNBC last fall. Currently appearing five nights a week for the first 100 days of the second Donald Trump administration, she’ll shift back to a Monday-only schedule in May. According to one online report: “In the first quarter of 2025, MSNBC’s top-rated show was The Rachel Maddow Show, which achieved the highest ratings in total viewers and the A25-54 demo.”
Check out here who is going where.
In terms of the larger picture, according to an online item, NBCUniversal News Group is a division of NBCUniversal, which itself is a subsidiary of Comcast. It was formed in 2012 and encompasses several news brands and divisions. Its key components currently are:
NBC News: The broadcast news division of NBC.MSNBC: The 24-hour cable news channel.
CNBC: The business and consumer news channel.
NBC News NOW: The 24/7 streaming news network.NBCUniversal Telemundo Enterprises Group: The Spanish-language media and entertainment group.NBCUniversal Local: A collection of local media properties, including television stations and regional sports networks.
