Muck Rack acquires Keyhole

Muck Rack acquired Keyhole, which is described as a social listening and analytics platform that provides real-time insights on social media data.

According to a release, “Muck Rack will continue supporting the Keyhole product and will begin to integrate its tools into the Muck Rack platform immediately. PR and corporate communications teams can easily add social listening to their Muck Rack subscription, and soon will be able to access social listening insights directly within the Muck Rack platform, offering a comprehensive view of how their brand is perceived across social channels.

“The integration will enable customers to monitor direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X (formerly Twitter), TikTok, YouTube and Facebook. Keyhole’s social media monitoring complements Muck Rack’s expansive global media monitoring, which includes more than 600,000 global news sources and more than 3.5 million articles daily, across online, television, radio, newsletters and print, all powered by AI technology.

“Social listening is a key part of the communications workflow, and as the consumption of news on social media continues to increase, PR professionals need to understand how social and news coverage work together in the broader media ecosystem,” said Gregory Galant, cofounder and CEO of Muck Rack. “By integrating Keyhole’s technology, we’ll be able to build social listening tools specifically for the PR and communications user, providing them with insights that can help them spot a potential crisis, inform earned media strategy and analyze key social media KPIs.”