Muck Rack acquires Ruepoint
Muck Rack, a PR software provider, acquired Ruepoint, described in a release as an Ireland-based global media intelligence company. The purchase follows the company’s acquisition of social media platform Keyhole in 2024, and, states the release, rounds out Muck Rack’s “comprehensive and integrated platform.
“The acquisition unites Ruepoint’s industry expertise, seasoned content augmentation capabilities, and measurement and insights services with Muck Rack’s worldclass data and AI-powered tooling. Customers who opt for the new enhanced media intelligence services as part of their Muck Rack subscription will harness the deep industry knowledge of the Muck Rack and Ruepoint teams and the best of both companies’ technical ingenuity to inform strategy, track market competition and showcase PR’s impact on business outcomes.”
“In today’s media landscape, where the plethora of new platforms and rapid news cycles can overwhelm, Ruepoint serves as a guiding light, illuminating the path for brands to navigate through the noise,” said Greg Galant, cofounder and CEO of Muck Rack. “By integrating Ruepoint’s expertise with Muck Rack’s innovative tools, we empower our customers to chart a clear course toward impactful PR strategies.”
Muck Rack’s concierge-led media intelligence services are available as an additional offering, according to the release.
