Muck Rack adds advanced AI capabilities
Muck Rack announced major advancements in its AI capabilities, including, states a release, “pitch coverage detection, generative AI sentiment and visibility scoring, as well as new agents that automate workflows for pitching, building media lists and writing boolean searches. These tools turn insights into action, giving PR professionals the clarity to lead confidently across the workflow.
“Muck Rack’s AI connects discovery, outreach, monitoring, and reporting in one cycle of intelligent action, helping communicators create stories, share them, and measure impact across channels.”
“Media coverage has become the new measure of discoverability, putting communications teams and PR leaders at the center of this new frontier,” said Greg Galant, cofounder and CEO of Muck Rack. “That’s why we’re investing in AI that not only empowers PR professionals, but also helps them shape the models themselves.”
According to the release, the new capabilities—”joining Muck Rack’s existing proprietary AI features like Spike Alert Summaries, Recommended Journalists and AI Media Brief Assistant—are embedded in the platform to help PR teams make better decisions at scale.”
