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Home » Muck Rack expands podcast function to showcase episodes dating back to the beginning of a podcast’s RSS feed

Capitol Communicator reports that Muck Rack announced the expansion of its existing podcast function to showcase episodes dating back to the beginning of a podcast's RSS feed.

Muck Rack expands podcast function to showcase episodes dating back to the beginning of a podcast’s RSS feed

by | Sep 13, 2022

IAB forecasts the podcast industry will exceed $4B by 2024. As podcasts continue to gain popularity with PR pros, the ability to have the information upfront to determine if it’s a fit for your organization has never been more important. Muck Rack’s 2021 State of Podcasting survey found podcasters’ most common complaint was the lack of personalized pitches, with 90% saying they strongly prefer that PR pros research their brand and content before pitching them.

On September 13, Muck Rack announced the expansion of its existing podcast function to showcase episodes dating back to the beginning of a podcast’s RSS feed. Launching with 35 million episodes and nearly 19K verified podcasters, Muck Rack reports it will now house everything you need to know about a podcast, all without ever having to leave the platform.

Muck Rack adds that it continues to become a destination for podcast metrics and information and is focused on iterating its product to make it easier to find and pitch the right podcasters.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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