PressPal.ai is a new AI-powered tool launched in beta today by Muck Rack. The tool is free for all Muck Rack customers and generates a press release and a list of relevant journalists based on press release keywords. PressPal.ai is powered by both ChatGPT and Muck Rack’s Media Database, which integrates hundreds of millions of data points with up-to-date information on journalists and media outlets across various channels. PR professionals can try PressPal.ai by signing up for a free account. The tool includes reminders to review the generated press release thoroughly and personalize each pitch to ensure accuracy and relevance.

Here’s how it works:

1. Enter a brief description of your news on PressPal.ai
2. PressPal.ai generates a press release alongside a list of journalists who may be interested in your news based off the content of the release
3. Review your press release and add any additional details
4. Pitch your release using Muck Rack’s Pitch tool
5. Monitor for coverage
6. Measure the value of your coverage and share a report on your outcomes

Muck Rack has plans to introduce more AI-powered features.