Navy Federal Credit Union Selects MullenLowe and Mediahub as Agencies of Record
by Capitol Communicator | Aug 22, 2019
Navy Federal Credit Union, the largest credit union in the U.S. with a self-reported $106.1 billion in assets and 8.6 million members, selected Interpublic Group of Cos.’ MullenLowe and Mediahub as its agencies of record for creative and media, respectively, reports AdAge.
AdAge added that the decision “follows a review that began in March, and ends the Vienna, Virginia-based credit union’s relationship with incumbent agency of record Fitzco, another IPG shop. It is unclear if Fitzco competed to defend the account; the agency did not return a request for comment
“Under the partnership, the IPG sister agencies will work on Navy Federal’s national and regional brand strategy, creative content and media planning and buying in an effort to drive new memberships and strengthen engagement with existing members. (Navy Federal serves military members, veterans and their families.)
“The Boston and New York offices of the two agencies led the pitch and will handle the account going forward.”
More here.
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