NBC News launches marketing campaign to address low trust in news media
NBC News unveiled a marketing campaign that attempts to address low trust in news media, promoting the network as a place for “facts” “clarity” and “calm”, reports Deadline.
A 60-second spot opens with voices from ordinary Americans expressing, states Deadline, “frustration with the news environment, including one who says, “I turned off news altogether,” and another who says, “It’s all bull-s–.” As one voice says, “I’m looking for some facts first,” the images of NBC personalities appear, including Craig Melvin, Savannah Guthrie, Richard Engel, Kristen Welker andTom Llamas.”
“If we got clear facts, maybe we can calm down a little,” one voice says.
The spot ends with the slogan “Facts. Clarity. Calm” and “Reporting for America.”
Cesar Conde, chairman of NBCUniversal News Group, wrote in a memo to employees, “Over the past few months, we’ve been listening closely to Americans, and what we’ve heard is clear. People are not disinterested in news. Rather, they are hungry for civil discourse and trustworthy reporting that can empower them to make up their own minds. Exactly what NBC News stands for. ”
The TV spots, states Deadline, “will air nationally, during NFL games and on connected TV and streaming platforms. Print and digital will include a homepage “takeover” of The New York Times, The New Yorker, Apple News, Yahoo and Vanity Fair. There also will be billboards in Times Square and other major markets, and radio and social media buys.
“The campaign is the first significant marketing effort in years.”
