Netflix established a substantial foothold in the American living room — especially among millennials – reports Variety, which added that the subscription-video service “is now the most popular platform for watching entertainment on TV, ahead of traditional cable and broadcast television networks as well as YouTube and Hulu, according to a recent survey of U.S. consumers by Wall Street firm Cowen & Co.

“For the survey of 2,500 U.S. adults conducted in May, Cowen & Co. asked, “Which platforms do you use most often to view video content on TV?” Overall, Netflix captured the No. 1 with 27% of total respondents, followed by basic cable at 20%, broadcast at 18% and YouTube at 11%.”When looking at adults 18-34, Netflix’s lead is even more dramatic: Nearly 40% of those in the younger demo said Netflix is the platform they use most often to view video content on their TVs — well ahead of YouTube (17%), basic cable (12.6%), Hulu (7.6%) and broadcast TV (7.5%).”

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