fbpx

Home » Netflix Now Most Popular Platform for Watching Entertainment on TV

Capitol Communicator reports that data "is the oxygen breathing life into TV advertising" states an Andy Brown post on AdExchanger.

Netflix Now Most Popular Platform for Watching Entertainment on TV

by | Jul 4, 2018

Netflix established a substantial foothold in the American living room — especially among millennials – reports Variety, which added that the subscription-video service “is now the most popular platform for watching entertainment on TV, ahead of traditional cable and broadcast television networks as well as YouTube and Hulu, according to a recent survey of U.S. consumers by Wall Street firm Cowen & Co.

“For the survey of 2,500 U.S. adults conducted in May, Cowen & Co. asked, “Which platforms do you use most often to view video content on TV?” Overall, Netflix captured the No. 1 with 27% of total respondents, followed by basic cable at 20%, broadcast at 18% and YouTube at 11%.”When looking at adults 18-34, Netflix’s lead is even more dramatic: Nearly 40% of those in the younger demo said Netflix is the platform they use most often to view video content on their TVs — well ahead of YouTube (17%), basic cable (12.6%), Hulu (7.6%) and broadcast TV (7.5%).”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Stay current by subscribing to our newsletters by clicking on the subscribe link in the footer of this website and by checking in regularly with Capitol Communicator.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

Can everyone mute themselves?

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE