New book reveals how leading brands navigate disasters and scandals

In a world where disruption is constant and crises can strike without warning, a new book by Washington, D.C., crisis management expert Edward Segal offers a timely roadmap for organizations, leaders and public figures who want to be prepared for the inevitable.

According to a release, The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands (ISBN: 978-1399822381; hardcover) published by John Murray Business “examines more than 80 real-world examples of crises that have rocked companies, celebrities and other high-profile individuals.

“Drawing on his experience as a longtime crisis management expert and his reporting as a leadership strategies senior contributor for Forbes.com, Segal distills actionable lessons for how to prevent, respond, and recover from a wide range of crisis situations.”

“It doesn’t matter who you are or what business you’re in, you are never far from a crisis,” Segal said.

Recent data, states the release, “underscores the urgent need for preparedness. According to The Conference Board’s C-Suite Outlook 2023, fewer than half of executives worldwide said they were prepared for another pandemic or public health emergency. Just 41% reported readiness for a cybersecurity incident, and only 39% were prepared for financial instability.

“Segal argues that these gaps in readiness can have devastating consequences.”

“A poorly managed crisis can damage reputations, profits and even destroy organizations,” he said. “Executives and leaders who fail to prepare will risk their careers, their companies and the people who depend on them.”

The book, continues the release, “builds on the more than 700 crises Segal has analyzed in his popular Forbes.com column. With new, previously unreleased material, he recounts how global brands, nonprofits, and public figures—including celebrities and royalty—have stumbled or succeeded when facing high-stakes challenges.

“Segal highlights best practices and cautionary tales, explaining how leaders can avoid missteps and adopt strategies that have proven effective. His approach is rooted in decades of hands-on experience managing crises, advising organizations, and training executives and staff.”