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Home » New Geico Preroll Ads Are An “Interrupt-a-Palooza”

New Geico Preroll Ads Are An “Interrupt-a-Palooza”

by | Feb 8, 2018

The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico, which is based in Chevy Chase, MD.  According to Adweek, The Martin Agency has front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size.

Adweek stated that in the fourth year of their “preroll shenanigans, they’re trying something a little different. They’re leaning in to the interruptive nature of the medium—by interrupting the ads with other ads.

“It’s called “Interrupt-a-palooza,”” and you can check it out above.

For the full story, click here.

 

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