New Geico Preroll Ads Are An “Interrupt-a-Palooza”

The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico, which is based in Chevy Chase, MD.  According to Adweek, The Martin Agency has front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size.

Adweek stated that in the fourth year of their “preroll shenanigans, they’re trying something a little different. They’re leaning in to the interruptive nature of the medium—by interrupting the ads with other ads.

“It’s called “Interrupt-a-palooza,”” and you can check it out above.

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