The Potter’s House, in collaboration with Ad 2 DC, launched its newest advertising campaign, “Pay It Forward” -a campaign showcasing how donating to The Potter’s House’s long-standing Pay It Forward program brings the Adams Morgan community in D.C. together. Donations to the Pay It Forward program directly fund the corresponding Pay What You Can program, where Adams Morgan neighbors can visit The Potter’s House and receive a nutritious meal regardless of income.
One of the highlights of the “Pay It Forward” campaign is a commercial showing a glimpse into the radical hospitality that happens every day at The Potter’s House, a coffeehouse, bookstore and community hub in Adams Morgan founded in 1960. The spot was filmed onsite at The Potter’s House and depicts patrons of all backgrounds coming together.
Ad 2 DC also produced two mini-documentaries celebrating The Potter’s House’s history and mission, as well as the Pay It Forward program, with exclusive interviews from The Potter’s House’s board members, employees and patrons.
“One of the goals of the Pay It Forward program is to have a starting point for connection,” said Tim Kumfer, The Potter’s House’s general manager. “We’re really seeking to re-weave the fabric of the community and bring people together. Through donations to Pay It Forward, we’re able to serve 25 meals a day through the Pay What You Can program and, as that number grows, we’ll also need to grow the support accordingly.”
The Potter’s House’s spot is featured on NBC4, News Channel 8/ABC 7 and YouTube. Other components of the multimedia campaign, which runs through June, can be found on iHeartRadio’s DC partner stations (WASH-FM, WBIG-FM, WIHT-FM, WMQZ-FM, WWDC-FM), in print in El Tiempo Latino, online on dcist.com, on Digilant Media’s partner sites, including washingtonpost.com and in-store at The Potter’s House, 1658 Columbia Rd. NW, Washington, DC, 20009.