Community engagement between law enforcement and the public is key to violent crime prevention. It is also the focus of a new campaign launched by the Justice Department’s Bureau of Justice Assistance and the National Crime Prevention Council.
The multifaceted campaign includes a TV PSA, social media posts, and radio, print, and billboard ads. This effort is expected to reach tens of millions of households and is part of a broader effort to boost crime prevention across the U.S.
The public service announcements highlight the family of a police officer and brings awareness to the critical link between the community and law enforcement. The campaign will use the trusted iconic figure McGruff the Crime Dog® to provide educational materials to help people learn simple steps they can take to prevent crime.