New public service campaign aims to prevent crime by improving community and police relations
Community engagement between law enforcement and the public is key to violent crime prevention. It is also the focus of a new campaign launched by the Justice Department’s Bureau of Justice Assistance and the National Crime Prevention Council.
The multifaceted campaign includes a TV PSA, social media posts, and radio, print, and billboard ads. This effort is expected to reach tens of millions of households and is part of a broader effort to boost crime prevention across the U.S.
The public service announcements highlight the family of a police officer and brings awareness to the critical link between the community and law enforcement. The campaign will use the trusted iconic figure McGruff the Crime Dog® to provide educational materials to help people learn simple steps they can take to prevent crime.
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