For EagleBank, RP3 dug deeper and discovered that the core benefit EagleBank offers its clients is a team of professionals that can help them grab opportunity when it comes—and fast. The ads focus on assuring clients they can rely on EagleBank for fast, straightforward and dependable service. The effort is peppered with slogans designed to give clients the confidence to seize opportunities, such as:
- “HERE, YOUR BUSINESS WILL NEVER BE AFRAID OF HEIGHTS.”
- “HERE, YOU’LL NEVER PLAY THE WAITING GAME WITH OPPORTUNITY.”
- “HERE, WE’LL GIVE YOU A BOOST OF CONFIDENCE, EXCEPT IT’S MORE OF A JETPACK.”
- “COME SOAR WITH US”
The campaign is being launched with print ads in the Washington Business Journal and the Washington Post. Ongoing media includes newspaper, magazine, radio, digital, and search.
By way of background, EagleBank is a leading DC-area community bank focused on fueling community growth and improvement. The bank finances commercial real estate and commercial and industrial projects with local-market knowledge that is unsurpassed.
RP3, a Capitol Communicator sponsor, began working with EagleBank in the summer of 2021, with the goal of bringing a sharpened focus to the benefits of choosing the bank for financing needs.