Active podcast listeners are more likely to be male than female, according to a study conducted by Future Media and the University of Florida College of Journalism and Communications, reports Digital News Daily, which added that the study “attempts to take a comprehensive look at the podcast landscape.

“The survey, which was based on a survey and interviews with 2,000 podcast listeners, found podcast listeners overall skew male by a 52% to 48% margin. The gender demographics break somewhat by genre. Spoken-word podcasts skew 73% male to 23% female, while music podcasts leaned slightly female, with 51% vs. 49% males.

“Perhaps the most surprising finding was where consumers listen to podcasts. Terrestrial and satellite radio is typically listened to in the car, with some listening at home or on transit.

“Podcasts are mostly listened to through mobile devices. (Some 80% of respondents said that is where they listen to them.) But the listening largely takes place at home.”

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