Josh Greene, CEO of The Mather Group, LLC, has released his latest book, Wikipedia for 2023: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed.
This annual publication contains up-to-date Wikipedia information for marketing and PR teams. Greene shares the strategies and tools used by his team as they help to align Wikipedia pages, SEO goals and online reputations for some of the largest Fortune 500 companies, international brands and consultancies and high-profile, non-profit organizations. Readers will find expert insight into what to expect from Wikipedia in 2023, along with Greene’s best Wikipedia resources.
The book also contains information on how SEO and Wikipedia interact, how external links on Wikipedia drive traffic worth millions of dollars and how Google uses Wikipedia to improve search results..
In an excerpt, Greene shares: “If your article is long and/or poorly organized, it should be cleaned up quickly. Remember, Wikipedia isn’t a marketing platform. You don’t need to try to include everything about your company on your page. Not only will marketing messaging lead to tags and issues with other editors, it will also decrease the chances of someone clicking through to your official site. If you’ve provided them with everything, there’s nothing left for them to learn and nothing driving them to you.”
The book can be purchased online as either an e-book or a paperback. “Pick up your copy today for actionable tips that give you exactly what you need to navigate the complexities of the world’s most-visited and most-referenced online encyclopedia,” states a release on the newly released book.
The Mather Group is a Capitol Communicator sponsor.