News from Imre, Maryland Public Television and McCormick
Imre announced the appointment of Paulina De la Riva (in main photo) as Chief Strategy Officer, joining the agency with more than 18 years of experience spanning consumer and healthcare marketing at agencies including TBWA, McCann, and Ogilvy Health. “Paulina is a rarity in our industry. She understands how insight, creativity, experience, data, and performance work together—and how to integrate teams so they can thrive. That integration allows us to operate in agile pods, move faster, and deliver more effective solutions to market for our clients,” said Imre CEO Nadine Lafond.
Edward H. Kaplan, a resident of Potomac and one of Maryland Public Television’s biggest benefactors and advocates, died recently at the age of 87. Kaplan served on the Maryland Public Broadcasting Commission, MPT’s 11-member governing body, for nearly 30 years. He was first appointed to the commission by Maryland Governor Parris N. Glendening in 1996. Kaplan was later named the chair in 2007 and served in this leadership capacity for 18 years until his retirement in June 2025. That September, commissioners voted unanimously to designate Kaplan “chair emeritus.”
“The MPT family mourns the passing of this wonderful man and great friend to our organization. His nearly three decades of service and philanthropy won’t soon be equaled,” said Steven J. Schupak, MPT president and CEO. “We extend our sincere condolences to his family and friends. We’ll truly miss this visionary, remarkable leader.”
Teneo and FTI handled PR for McCormick’s announcement that they have entered into an agreement to combine Unilever’s Foods business with the Hunt Valley, Md. based spice maker. The news was reported by PR Week.
According to a release, the combination will create a global flavor powerhouse with leading, iconic brands including McCormick, Knorr and Hellmann’s, and high growth potential brands including Cholula, Maille and Frank’s. Global revenues are $20 billion.
Image via McCormick and Unilever
