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News from imre, Planit, MPT, Warschawski, Mindgrub and WBAL-TV

by | Dec 10, 2023

Imre announced the appointment of Scott Tucker as its first chief client officer. Tucker, in main photo, brings 30 years of agency experience to imre, beginning at what became known as Grey Healthcare Group in their Traffic Department followed before entering account services. Since that time, Tucker has grown his career in Account Management and Client Services through increasing leadership roles at agency networks including IPG, Omnicom, Publicis and Havas Health. Tucker has led teams across a variety of therapeutic areas, including HIV/AIDS, where he created and led execution of a first-of-its-kind, highly successful HCP/Patient/Caregiver multi-marketing campaign leveraging target audience content to help the brand connect with its customers in a unique and compelling way.

Planit announced LifeBridge Health, a community-focused healthcare system with five hospitals and hundreds of physician offices, has selected the firm as its media agency of record. According to a release, Planit will take the helm in shaping media strategy and planning, media buying and execution, and managing reporting and optimization for the primary brand, LifeBridge Health, in addition to its various service lines, such as orthopedics, cancer, pediatrics, primary care, urgent care, and more.

Maryland Public Television (MPT) will air Christmas Couples’ Retreat on Sunday, December 17 at 3 p.m. on MPT-HD and concurrently on the MPT live stream. The film will make its broadcast premiere as part of nearly 70 hours of programming offered by the statewide public TV network to recognize the winter holidays.

Warschawski announced the addition of Sam McGee to its team. Sam joins the agency as a director and will oversee strategy and work with the team to create integrated marketing campaigns that include branding, PR, social media, design, and digital marketing for the agency’s clients. Prior to joining Warschawski, Sam was a director at Subject Matter, a full-service creative advocacy agency based in Washington, D.C.

Mindgrub Technologies reports that it has been included in Inc. Magazine’s Power Partner list, a curated collection of high-caliber B2B businesses, showcasing companies that have demonstrated exceptional prowess in their respective industries. Mindgrub’s selection was based on a rigorous evaluation process that included client testimonials, sentiment analysis, traditional reporting, and analysis of open-source data.

Heath Myrick has been named creative services director at WBAL-TV, Hearst’s NBC affiliate in Baltimore. He moves from Hearst’s ABC affiliate in West Palm Beach, Fla., WPBF, where he’s been the CSD for 15 years. “Heath has an incredible ability motivate viewers on all platforms and I have no doubt that he will help take WBAL-TV to new heights in the years to come,” Dan Joerres, WBAL’s general manager, said in a release. Myrick takes over from John Baldwin, who is retiring at the end of 2023.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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Brand Creep

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