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Home » News from White64 and Social Driver

News from White64 and Social Driver

by | May 13, 2016

Independent marketing services agency WHITE64 announced that Alicia Gehring has been named Vice President, Media Strategy.  Gehring has more than 20 years of experience overseeing high-profile, national campaigns as well as working with regional clients including the National Guard, Amtrak, and Chevy Chase Bank (Capital One).

Gehring previously worked for the agency as a senior media planner in the early 2000s. Prior to returning to WHITE64, Gehring most recently worked as Media Director at Kinsella Media in Washington, D.C. Previously in her career she held senior media positions at ad agencies including Messner Vetere Berger McNamee (now Havas) in New York, Doe-Anderson in Louisville, KY, and LMO Advertising in the Washington, D.C., metropolitan area.

Social Driver, a digital innovation firm, has been named as a Top Family Business in the nation’s capital by SmartCEO magazine.

Thomas Sanchez, CEO and co-founder, and Anthony Shop, chief strategy officer and co-founder, attended the award ceremony with family, professional and community members. Sanchez and Shop, who are married, launched the firm five years ago.

At Social Driver, family members — most recently, a niece and a cousin — participate in the application and interview process as any other employee would. “We were excited about how well each performed, and their interactions with other staff. It gave us hope for incorporating future family members into our business. As with all new team members, we look to qualifications, but also aptitude and interest, and we provide mentorship and training,” Sanchez says.

Sanchez and Shop also are featured in a video about their business: http://bit.ly/1Xlal7Y

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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