Content with a focus on the COVID-19 pandemic and social unrest has driven a 23% increase in national and local TV news consumption in September versus the same month a year ago, says Nielsen — down from the near 50% increase in the second quarter, reports MediaPost.

The MediaPost post adds: “Weekly time spent watching TV news content rose to 7 hours/5 minutes in September 2020 versus 5 hours/46 minutes in September 2019. Nielsen defines TV news viewing as all local broadcast/cable, national cable and national broadcast TV.

“This equated to a 13% rise in the share of news viewing on TV versus other content among adults 18 and older, with a 35% news viewing share this September versus the same month a year ago.

“In the second quarter — at the peak of the focus on COVID-19 and social unrest in the news cycle — there was a 48% gain in TV news consumption to 8 hours/34 minutes of news viewing in a week.

“Nielsen says that breaking down significant demographics, persons 18-34 posted the biggest gains in the second quarter — up 134% to 2 hours/11 minutes per week, with persons 25-54 growing 63% to 4 hours/46 minutes.”

More here.

Leave a Reply

Your email address will not be published.