A year after announcing his news startup NewsGuard, co-CEO Steve Brill, founder of Court TV and the Yale Journalism Initiative, has announced a new service  called BrandGuard. Brill maintains it will help top-tier brands stay clear of fake news, reports Ad Week, which added that  “NewsGuard’s brand safety offering flags sites that publish hoaxes and misinformation, while giving the green light to legitimate publishers, according to the startup, which announced it raised $6 million 12 months ago.

“The company claims its services are superior to the fake news filtering services offered by Silicon Valley’s biggest names such as Google or the brand safety offerings form the likes of Integral Ad Science or Oracle-owned Moat.

“The reason is that it uses trained journalists to rate and review news and information websites for credibility and transparency, as opposed to outfits with an ad-tech background which rely primarily on AI to filter content.”

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