Football, “America’s biggest prime-time powerhouse, has been thrust into a crisis this fall, with dwindling ratings sparking questions over whether it can remain a gold mine for television in an age when more Americans are abandoning traditional TV,” reports The Washington Post.

The Post piece, in part, added:

“Network executives have long used the National Football League’s live games as a last line of defense against the rapid growth of “cord-cutting” and on-demand viewing upending the industry.

“But now, the NFL is seeing its ratings tumble in the same way that the Olympics, awards shows and other live events have, falling more than 10 percent for the first five weeks of the season compared with the first five weeks of last season. A continued slide, executives say, could pose an even bigger danger: If football can’t survive the new age of TV, what can?”

(On “NBC’s flagship Sunday Night Football game had its smallest audience in five years this week, evidence of the NFL’s new deflation issue.”)

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