Median Age of Typical Cable News Viewer is 60 or Older Capitol Communicator January 20, 2018 Bottom Left Sponsored, Insights, Media3 CommentsAccording to Nielsen Live +7-day data, in 2017 CNN’s median age was 60, while the median age of the Fox News and MSNBC viewer was 65, reports TVNewser, which added that the good news for CNN and Fox News is “they each aged down one year, from 2016 when CNN’s median age was 61 and Fox News’s was 66.“The not so good news for MSNBC, their median age jumped two years. It was 63 in 2016.“In prime time, the median age ticks even lower: CNN’s median was 59 (flat vs. 2016); MSNBC’s median was 65 (up two years from 63 in 2016); and Fox News’ was 66 (flat vs. 2016).”You can check out the full story here.3 Responses How the Coronavirus Could Affect the TV Industry - eMarketer Trends, Forecasts & Statistics - ECNT September 30, 2020 […] who don’t otherwise watch much live TV. Given that the NBA viewers tend to be younger than cable TV viewers, increased viewing time in an area like news won’t fully negate the losses in sports […] Reply The Dire Need for a Decentralized News Media - Trending News November 4, 2020 […] centralized news organizations are failing the emerging majority of Americans. The current average age of cable news viewers is 60 and the racial diversity of newsrooms has not budged since the 1970s. Yet most Americans are now […] Reply Early 2022 too late for CNN+ launch? No, the audience is just arriving.nScreenMedia July 19, 2021 […] The median age of a CNN viewer is sixty years old. Since the service is an augmentation for the linear channel and targeted at that audience, CNN has timed it about right. Connected TV penetration among 50 to 60-year-olds has grown from a third in Q3 2018 to half in Q3 2020. Over the same period, connected TV (CTV) users in that age group have increased weekly streaming time from under eight hours per week to nearly 11. This data suggests the launch of CNN+ is well-timed. When it appears early next year, the majority of its core audience will be streaming to their TVs and able to sign up for the service. […] ReplyLeave a Reply Cancel ReplyYour email address will not be published.CommentName* Email* Website
How the Coronavirus Could Affect the TV Industry - eMarketer Trends, Forecasts & Statistics - ECNT September 30, 2020 […] who don’t otherwise watch much live TV. Given that the NBA viewers tend to be younger than cable TV viewers, increased viewing time in an area like news won’t fully negate the losses in sports […] Reply
The Dire Need for a Decentralized News Media - Trending News November 4, 2020 […] centralized news organizations are failing the emerging majority of Americans. The current average age of cable news viewers is 60 and the racial diversity of newsrooms has not budged since the 1970s. Yet most Americans are now […] Reply
Early 2022 too late for CNN+ launch? No, the audience is just arriving.nScreenMedia July 19, 2021 […] The median age of a CNN viewer is sixty years old. Since the service is an augmentation for the linear channel and targeted at that audience, CNN has timed it about right. Connected TV penetration among 50 to 60-year-olds has grown from a third in Q3 2018 to half in Q3 2020. Over the same period, connected TV (CTV) users in that age group have increased weekly streaming time from under eight hours per week to nearly 11. This data suggests the launch of CNN+ is well-timed. When it appears early next year, the majority of its core audience will be streaming to their TVs and able to sign up for the service. […] Reply
