According to Nielsen Live +7-day data, in 2017 CNN’s median age was 60, while the median age of the Fox News and MSNBC viewer was 65, reports TVNewser, which added that the good news for CNN and Fox News is “they each aged down one year, from 2016 when CNN’s median age was 61 and Fox News’s was 66.

“The not so good news for MSNBC, their median age jumped two years. It was 63 in 2016.

“In prime time, the median age ticks even lower: CNN’s median was 59 (flat vs. 2016); MSNBC’s median was 65 (up two years from 63 in 2016); and Fox News’ was 66 (flat vs. 2016).”

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  1. Early 2022 too late for CNN+ launch? No, the audience is just arriving.nScreenMedia

    […] The median age of a CNN viewer is sixty years old. Since the service is an augmentation for the linear channel and targeted at that audience, CNN has timed it about right. Connected TV penetration among 50 to 60-year-olds has grown from a third in Q3 2018 to half in Q3 2020. Over the same period, connected TV (CTV) users in that age group have increased weekly streaming time from under eight hours per week to nearly 11. This data suggests the launch of CNN+ is well-timed. When it appears early next year, the majority of its core audience will be streaming to their TVs and able to sign up for the service. […]

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