NPR adds media and technology exec Nadine Zylstra as Chief Content Officer

D.C.-based NPR selected veteran media and technology executive Nadine Zylstra as its Chief Content Officer, giving her responsibility for shaping the organization’s editorial and content strategy at a time of significant change across the media industry, reports Inside Radio.

Zylstra joins NPR from Pinterest, where she served as Global Head of Programming and Originals. She will oversee a content organization of more than 600 journalists, producers and storytellers spanning news, podcasts, arts and cultural programming, and NPR Music.

Announcing the appointment states Inside Radio, NPR President and CEO Katherine Maher said the organization was seeking a leader capable of balancing NPR’s public service mission with the demands of an increasingly fragmented media environment.

“To meet the evolving needs of our audiences, we knew we needed a visionary leader who understands both the responsibility of our public service mission and the dynamic strategies required to serve audiences in a crowded ecosystem,” Maher said. She described Zylstra as bringing a combination of creative vision, business expertise and commitment to mission-driven storytelling.

Zylstra said her career has prepared her for the role through experiences in educational media, digital platforms and content businesses.

“I am honored to serve NPR as its new Chief Content Officer,” she said. “I feel like I have been in training for this role my whole career.”