NY Times to move its top podcasts behind paywall
The New York Times is working to move its top podcasts behind a paywall, according to people familiar with the matter, as the company seeks fresh revenue from the format, reports The Wall Street Journal.
According to the post: “The publisher is exploring making only the three most recent episodes of “The Daily” available to nonsubscribers, and making new episodes of its “Serial” show exclusive to subscribers for an initial period. The plans are still evolving and might change.
“Podcasts have proven to be popular among listeners and offer a way for news organizations to expand the reach of their journalism. After years of heavy investment in podcasting and a proliferation of shows, many media companies are now plotting the future of the format and how it can best serve their core business.
“The Times is expected to gradually move more shows behind the paywall with the goal of eventually tying most, if not all, to a subscription service.”
More here.
