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Home » NY Times Reports Adding 308,000 Digital Subscribers in First Quarter of 2017

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NY Times Reports Adding 308,000 Digital Subscribers in First Quarter of 2017

by | May 4, 2017

“The more The New York Times gets trashed by President Trump, the more its subscriptions seem to surge”, reports Poynter, which added:

“The New York Times on Wednesday reported the addition of 308,000 net digital subscribers in the first quarter of 2017, the most of any quarter in the newspaper’s history, pushing it past the 2 million subscriber mark. Subscriptions to the company’s news products fall just shy of 2 million, according to the company, because the total number includes subscribers to the company’s crossword product.

“Still, the numbers belie the charge, issued again over the weekend by President Trump, that The New York Times is “totally failing.”

“”Digital advertising revenue grew 19 percent year-over-year, a vindication of our decision to pivot towards mobile, branded content and a broader suite of marketing services, and to focus on innovation,” president and chief executive officer Mark Thompson said in a statement. “Despite continued pressure on print advertising, we were able to grow overall revenues by five percent in the quarter.”

“Thompson has set a goal of eventually reaching 10 million subscribers, and the company plans to double its total digital revenue by 2020.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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