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Home » NY Times To Invest $50 Million to Increase its Worldwide Digital Audience

Capitol Communicator reports that The New York Times wants its readers to pay for newsletters they have been receiving at no cost.

NY Times To Invest $50 Million to Increase its Worldwide Digital Audience

by | Apr 14, 2016

New York Times Co. will invest $50 million over the next three years to increase its digital audience around the world, reports AdAge.com.

The report, in part, added:

“The Times has created a new team, called NYT Global, to “cultivate a much larger and deeper readership in core markets abroad and set up teams to pursue cross-market, pan-regional topics we believe The Times can dominate journalistically, appealing to readers and advertisers alike,” Times Publisher Arthur Sulzberger Jr., Chief Executive Officer Mark Thompson and Executive Editor Dean Baquet said in a statement.”

As Capitol Communicator posted, The Washington Post is also making an aggressive effort to attract a digital audience.

(Photo credit: www.peabodyawards.com)

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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