New York Times Co. will invest $50 million over the next three years to increase its digital audience around the world, reports AdAge.com.
The report, in part, added:
“The Times has created a new team, called NYT Global, to “cultivate a much larger and deeper readership in core markets abroad and set up teams to pursue cross-market, pan-regional topics we believe The Times can dominate journalistically, appealing to readers and advertisers alike,” Times Publisher Arthur Sulzberger Jr., Chief Executive Officer Mark Thompson and Executive Editor Dean Baquet said in a statement.”
As Capitol Communicator posted, The Washington Post is also making an aggressive effort to attract a digital audience.
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