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Home » Ocean City to Issue RFP for Advertising

Capitol Communicator reports on Ocean City, Maryland's plans to issue an RFP for a new advertising contract.

Ocean City to Issue RFP for Advertising

by | Aug 15, 2021

Ocean City is getting ready to shop the town’s advertising contract through a competitive bid process, according to a report in the Ocean City Dispatch.

The newspaper reported that during a recent Tourism Commission meeting, Communications and Marketing Director Jessica Waters outlined the timeline for the request for proposal (RFP) seeking bidders for the town’s advertising firm contract. For the last 20 years, the town has contracted with the Owings Mills based MGH and CEO Andy Malis to handle television, digital, radio, print and billboard advertising campaigns.

“The tourism commission some time ago voted to do an RFP for our advertising contract,” she said, according to The Dispatch. “It has a pretty aggressive timeline. It needs to be in order for us to award a bid for a new agency. We discussed in length what we wanted the criteria to be and what qualifications we would expect.”

The RFP at this time is not any reflection on the town’s satisfaction with MGH. Officials say it’s mere’s a healthy exercise to open the bid process and see what’s in the marketplace. Waters said in the meantime, her office continues to work with MGH on a possible transition.

Photo from MGH campaign for Ocean City

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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