Ocean City is getting ready to shop the town’s advertising contract through a competitive bid process, according to a report in the Ocean City Dispatch.

The newspaper reported that during a recent Tourism Commission meeting, Communications and Marketing Director Jessica Waters outlined the timeline for the request for proposal (RFP) seeking bidders for the town’s advertising firm contract. For the last 20 years, the town has contracted with the Owings Mills based MGH and CEO Andy Malis to handle television, digital, radio, print and billboard advertising campaigns.

“The tourism commission some time ago voted to do an RFP for our advertising contract,” she said, according to The Dispatch. “It has a pretty aggressive timeline. It needs to be in order for us to award a bid for a new agency. We discussed in length what we wanted the criteria to be and what qualifications we would expect.”

The RFP at this time is not any reflection on the town’s satisfaction with MGH. Officials say it’s mere’s a healthy exercise to open the bid process and see what’s in the marketplace. Waters said in the meantime, her office continues to work with MGH on a possible transition.

Photo from MGH campaign for Ocean City

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