Ocean City’s marketing agency expands focus to attract full-time residents and workers

BVK, the marketing agency for Ocean City, Maryland, is expanding its focus to a more permanent clientele, reports OC Today.

At a meeting in Ocean City, representatives of marketing firm BVK teased the agency’s latest efforts to transform the new “Somewhere to Smile About” campaign and winky smiley face logo into a recruitment method for summer and seasonal workers, continued OC Today.

“The idea of leveraging the lifestyle brand of tourism marketing is becoming more and more popular,” Victoria Simmons, BVK’s senior vice president of travel, said during a presentation on the agency’s efforts to attract more residents and workers to cities in Wyoming and Maine.

The “Why Relocate?” campaigns, adds OC Today, “which transitioned to “Why Hospitality?” during covid, were created to address the issue of aging populations and the departure of young people.

“Simmons said BVK staff want to hear from city officials about both seasonal and long-term gaps in workforce and create a campaign to help address the issues.

“The firm was hired in December 2021 to rebrand and market the resort with new tourism and recruitment techniques.”

More here.