Ogilvy cuts workforce as it moves to modernize its business model
WPP’s global creative agency Ogilvy is cutting about five percent of its workforce, or roughly 700 jobs, as it embarks on a strategic restructuring aimed at sharpening its competitive edge through AI integration and decentralized operations, reports Sustainability.
The agency, which employed approximately 14,000 people in 2024, said the move is intended to modernize its business model in the face of rapid technological and market shifts.
Ogilvy has a D.C. office and there is no information if any jobs in that office will be eliminated.
“Ogilvy is sharpening its edge by streamlining our global operations and further integrating WPP Open, our powerful AI platform, across every facet of our business,” an agency spokesperson said in a statement.
“This strategic evolution, while requiring some tough but vital changes, is designed to empower our teams, boost our creative effectiveness and ensure we continue to deliver unparalleled excellence for our clients in today’s rapidly evolving market.”
In addition to staff cuts, Ogilvy is dissolving its global DEI team but the agency’s “commitment to inclusion, culture and bringing diverse thinking to clients hasn’t changed,” a spokesperson said in a statement.
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